The Pardot Name

Way back in 2006 I had an idea for marketing software that would help with lead generation and management. Not owning any good domain names that met my criteria, I set out to find a domain name as the basis for the company name.

After using several domain name finding tools (like and not having any luck I went to and typed in “marketing.” At the time, returned translations of a word in 29 different languages. Nothing useful turned of for “marketing” so I tried the derivative of the word and did a search for “market.” Of the translations that came back, one caught my eye — pardot.

Pardot is the Latvian (not Latin!) verb meaning “to market” or “to sell.” I liked that it was easy to pronounce and spell, so I headed over to BustAName to see if it was unregistered, and, much to my surprise, it was available. I registered it immediately for $8 and the rest is history.

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