Setting the Corporate Culture Tone

Most entrepreneurs, especially when they are starting out, underestimate the power of a strong corporate culture. In my experience, the corporate culture is immediately evident upon entering an office and walking around. How can you tell? Here are some simple examples:

• Awesome office (fun, cool, and inspirational)
• MacBooks and iMacs on desks
• Dual monitors everywhere
• Unlimited drinks and food
• People that truly want to be there

My recommendation is to read about the Zappos corporate culture as well as books by Jim Collins and Patrick Lencioni.