Most entrepreneurs, especially when they are starting out, underestimate the power of a strong corporate culture. In my experience, the corporate culture is immediately evident upon entering an office and walking around. How can you tell? Here are some simple examples:
- Awesome office (fun, cool, and inspirational)
- MacBooks and iMacs on desks
- Dual monitors everywhere
- Unlimited drinks and food
- People that truly want to be there
My recommendation is to read about the Zappos corporate culture as well as books by Jim Collins and Patrick Lencioni.
David Cummings on Startups 