Dialogue with Enterprise Software End Users

One of the challenges with product management and certain enterprise software products is creating a dialogue with end users. Often the product purchase and management is driven by the IT department, which also administers the application. Administrators then become the contact points, but don’t use the product in the same way as their end users.

Here are some ideas to address this issue:

  • Include a prominent link in the application requesting feedback
  • Have an idea exchange for users to submit ideas
  • Do quarterly check-in calls with customers and ask to speak with end users
  • Invite admins and end user to a user conference

My recommendation is to work hard and create relationships with the different types of product end users.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.