Continuing the sales and marketing theme from yesterday, I was recently reminded of the number one paid search marketing tip for B2B companies. Are you ready? Good. Here it is:
Use your competitors’ names as keywords in pay per click (PPC) campaigns.
There, that wasn’t too tough. It’s true. The best thing you can do is buy the names of your competitors and create PPC campaigns specific to each competitor. Now, please remember that you can’t use your competitors’ names in the actual ad as that would be trademark infringement and Google will take the ad down, but you’re free to buy the trademarked keywords all day long.
What else? What are some other good paid search marketing tips?
David Cummings on Startups 
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