A few weeks ago I was helping an entrepreneur who was getting ready to launch a new site. He took me through the product functionality, the website, launch strategy, etc. When we reached the account sign-up page it was a disaster. An interactive agency had designed it, and it looked aesthetically pleasing, but it wasn’t designed for reducing friction in creating an account.
Here are some simple best practices for account sign-up pages, which in many ways should be treated like landing pages:
- Remove all unnecessary links, which are usually 90% of the ones of the page.
- Minimize the header and text as much as possible. Then, cut it down even further.
- Reduce the number of fields, especially required fields, to the bare minimum. Once you have someone’s email address you can always market to them later to fill out more fields.
- Keep all the fields in the form above the fold so that the user doesn’t have to scroll down at all. Test and enforce this on monitors with a 1024×768 resolution.
- State clearly that you value the person’s privacy and won’t sell or share their information.
With these best practices in place, conversions typically increase 10%-50% over a normal sign-up page.
What else? What are some other best practices for designing an account sign-up page?