Two weeks ago I was talking to an entrepreneur about the proliferation of B2B web apps. He asked me what tools we use, and after thinking about it, I realized we have quite a few different systems in use. Here’s most of what we have:
- Cascade Server – content management system
- WordPress – blogging
- Pardot – marketing automation
- Inacct – mid-market accounting tool
- QuickBooks Online – small business accounting
- Google Analytics – web analytics
- Google AdWords – pay-per-click advertising
- Newton – HR applicant tracking system
- Criteria – HR personality test system
- Salesforce.com – customer relationship management
- SugarCRM – customer relationship management
- Litmus – email client rendering tests
- Rigor – web performance management and monitoring
- ZenDesk – help desk software
- Tender App – knowledgebase and help desk
- Lighthouse App – issue tracker
- JIRA – issue tracker
- VisitorID – caller ID for websites
- Basecamp – project management
- GitHub – source code management
- Beanstalk App – source code management
- GoodData – reporting and business intelligence
Yes, there are some categories with multiple systems in there due to different teams using different products. The growth of quality, affordable web apps continues to amaze me and I look forward to adding more systems in the future.
What else? What are some other apps you like related or unrelated to the ones listed above?
David Cummings on Startups 
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