Practical PPC Tips with AdWords

We’ve been working on expanding the top of our lead gen funnel to complement our strong middle of the funnel marketing. Meaning, we’re working on driving more visitors and leads at the earliest of stages so that we can nurture them. To help make our PPC efforts stronger we reached out to some local firms and received a bit of free advice from Atlanta PPC firm Relevance Advisers.

Here are some practical PPC tips with Google AdWords:

• Separate “brand” terms like your company and product name into their own AdWords Campaign as they’ll often skew results with such good conversions
• Create more AdWords Ad Groups that group closely aligned related keywords so that your ads will be more targeted resulting in greater effectiveness and lower cost per conversion
• Note that {keyword} is different from {KeyWord} when dynamically substituting the search term into the ad as the later will capitalize the first letter of each word
• Capitalize as many words as make sense in the text of the ad as it makes it easier to read even if it isn’t standard capitalization
• Separate geo-targeting into region-specific AdWords Campaigns so that the text creative and landing page content are applicable to the country

PPC is a great way to generate leads, but should be measured and followed closely as the auction system around bid prices results in continuous fluctuations.

What else? What are some other practical PPC tips with Google AdWords?