What’s in a Feature Name

After the startup’s name and the product’s name (which should usually be the same as the startup’s name) the next most important thing to name is individual features/modules in the product. Coming up with great names for features is critical because that value carries over into several areas like:

• User experience / ease of use
• Marketing content, especially for search engine optimization purposes
• Other marketing content like blog posts, white papers, and social media
• Sales demos and support

The next time you go to name a new feature/module, stop and think through the many different ways it’ll be used and get feedback from a few people as to the best available name.

What else? What are some other reasons the name of a feature/module is important?