What’s in a Feature Name

PorscheAeroEngine1912

Image via Wikipedia

After the startup’s name and the product’s name (which should usually be the same as the startup’s name) the next most important thing to name is individual features/modules in the product. Coming up with great names for features is critical because that value carries over into several areas like:

  • User experience / ease of use
  • Marketing content, especially for search engine optimization purposes
  • Other marketing content like blog posts, white papers, and social media
  • Sales demos and support

The next time you go to name a new feature/module, stop and think through the many different ways it’ll be used and get feedback from a few people as to the best available name.

What else? What are some other reasons the name of a feature/module is important?

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