A Quick and Dirty B2B Marketing Plan for Startups

It’s that time of year when managers are running around working on their 2012 plans. Well, for B2B marketers in startups, I want to offer a quick and dirty marketing plan format. Here we go:

• Rhythm
  Outline the responsibilities for daily, weekly, monthly, quarterly, and yearly efforts. Developing new content on a regular basis for different channels is especially important.
• Projects
  Layout strategic projects for the year in broad brush form (save the details for separate documents).
• Goals
  Articulate the goals and metrics for macro-level items like monthly traffic, leads, Twitter followers as well as more precise goals for different initiatives.
• Budget
  Make a Google Spreadsheet detailing the different line item costs on a monthly basis for the year.

This simple approach helps get different team members on the same page and provides a guide for the new year.

What else? What are some other items to add to the B2B marketing plan for startups?