A Quick and Dirty B2B Marketing Plan for Startups

Marketing PlanIt’s that time of year when managers are running around working on their 2012 plans. Well, for B2B marketers in startups, I want to offer a quick and dirty marketing plan format. Here we go:

  • Rhythm
    Outline the responsibilities for daily, weekly, monthly, quarterly, and yearly efforts. Developing new content on a regular basis for different channels is especially important.
  • Projects
    Layout strategic projects for the year in broad brush form (save the details for separate documents).
  • Goals
    Articulate the goals and metrics for macro-level items like monthly traffic, leads, Twitter followers as well as more precise goals for different initiatives.
  • Budget
    Make a Google Spreadsheet detailing the different line item costs on a monthly basis for the year.

This simple approach helps get different team members on the same page and provides a guide for the new year.

What else? What are some other items to add to the B2B marketing plan for startups?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.