Who, What, Where, Why, When, and How for Startup Pitches

At the Flashpoint mentoring session today we helped with the six minute startup pitches for demo day. For an hour I worked one-on-one with an entrepreneur. I explained that the goal with the pitch isn’t to share everything you know about your startup but rather to get the investor excited enough to want to setup a meeting. The investor isn’t going to invest on the spot. When the entrepreneur asked what should go into the investor pitch I said it helps to have an offline analogy as well as answer who, what, where, why, when, and how:

  • Who – who are the entrepreneurs behind the startup
  • What – what does the startup do
  • Where – where in the market does the startup operate
  • Why – why did the founders start the company
  • When – when will the next milestones be met
  • How – how much money are the founders looking for

There are other topics like competition and market size that should also be addressed. Answering who, what, where, why, when, and how for startup investor pitches gets you most of the way there.

What else? What do you think of this approach to startup investor pitches?

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