As part of yesterday’s EO event on hiring, Adam spent a fair amount of time talking about hiring sales reps. Ah, the elusive sales rep that makes an entrepreneur’s life easy, or so you would hope. Previously, I advocated for entrepreneurs to hire a sales assistant to help give them economies of scale of their time before diving into a full-time, quota-bearing sales rep.
Well, Adam articulated nicely why hiring salespeople is so difficult, especially for entrepreneurs. Here are his words why it is so challenging:
- Great salespeople are always in demand
- Mediocre salespeople are A-Players when it comes to selling themselves
- Great salespeople are a product of environment
- Entrepreneurs get desperate to fill the position
The next time you’re out there, ready to hire your first salesperson, consider why it is so challenging, and look for someone who has the four super-elements.
What else? What are some other reasons entrepreneurs fail at hiring sales reps?