Employee, Customer, and Investor Pyramids from Peak

Continuing with yesterday’s post Self-Actualization as a Startup Outcome, I wanted to highlight a few more items from the book Peak: How Great Companies Get Their Mojo From Maslow by Chip Conley. The author does a great job adapting Maslow’s Hierarchy of Needs into a simplified form for employees, customers, and investors. I believe that employees come first, as he states as well, especially since everything starts there. Yes, you need cash from customers to pay the bills but long-term success is driven by putting employees first.

Here are the three pyramids outlined by Chip Conley:

Employee Pyramid

  •   – Meaning –
  •  — Recognition —
  • — Money —

Customer Pyramid

  •   – Meets Unrecognized Needs –
  •  — Meets Desires —
  • — Meets Expectations —

Investor Pyramid

  •   – Legacy –
  •  — Relationship Alignment —
  • — Transaction Alignment —

As you can see, what people normally think of for each category is really just the basic foundation to be in the game, and everything else builds on top of that.

What else? What are your thoughts on the employee, customer, and investor pyramids from Peak?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.