David Cummings on Startups

The Best Business Relationships are the Easiest Ones

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David Cummings

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In the past, whenever evaluating a business opportunity, I’d focus on the one that was the lowest price or provided the highest return on investment, regardless of relationship. Over time, I came to realize that that wasn’t the best way to approach things. Life’s too short to work with people that don’t have the same values and don’t enjoy what they do. Now, I look for the right balance of business value and personal value.

In looking for a combination of business value and personal value, I’ve found that the best business relationships and deals are the easiest ones. Easy, in this case, means that they feel effortless. Both sides are working toward similar goals, have good chemistry, and trust each other. Whenever a relationship or deal feels forced, that’s often a sign that it should be further evaluated.

The best business relationships are the easiest ones.

What else? What are your thoughts on the best business relationships being the easiest ones?

Comments

2 responses to “The Best Business Relationships are the Easiest Ones”

  1. InverSi Avatar
    InverSi

    It’s “flow”. The best deals just flow. Things flow when it is win-win-win, and one of those “wins” tends to be a good relationship. I think one of the things that you hint at is that “the deal” is really just the beginning. I have worked stuff where the deal makes sense, but I hate having to deal with the counterparty after the fact for whatever reason. Like you point out, that has made me more sekective about who I do business with.

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  2. theimperfectmuse Avatar
    theimperfectmuse

    That is totally correct because many at times you find that the other party has very bad, if any, work ethic, and are rarely people oriented. And this could very well lead to a collapse of the whole business relationship after a certain time period

    Reply

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