After building a solid minimum respectable product, lining up some early adopter users, and putting together a simple brand for the company it’s time for the startup launch. For many startups, the launch is as soon as the website is live. For others, there’s a LaunchRock homepage to gather email addresses followed by a more formal revealing. Regardless, it’s important to think through the launch and how to maximize the occasion.
Here are a few ideas for a startup launch:
- Celebrate with the team, advisors, friends, family, and other supporters in person
- Engage with journalists and relevant publications to announce the launch
- Reach out to industry analysts and influential people to share first-hand about the new startup
- Collect email addresses and document people that are interested in the new venture (use Google Spreadsheets as well as an email marketing program)
Overall, the startup launch is a time to celebrate and kick off the next phase. Make the most of it and recognize that it’s a marathon and not a sprint.
What else? What are some other ideas for a startup launch?
David Cummings on Startups 