David Cummings on Startups

More Web Marketing Tools for the Entrepreneur’s Arsenal

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David Cummings

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There are so many good web tools that it becomes hard to keep up with the latest and greatest. Recently, two entrepreneurs introduced me to several new tools as well as combining existing tools for greater productivity.

  • ClearSlide – Upload your sales presentations and track interactions
  • Schedule Once – Self-service scheduling software that integrates with Google Calendar (in an email or landing page combine both a ClearSlide presentation link and a ScheduleOnce link to sign up for a product demo — self-service is great service)
  • PadiAct – Prompt site visitors to sign up for your newsletter or receive marketing collateral by email only after a certain level of engagement
  • Perfect Audience – Advertise on Facebook only to people that have been to your site
  • Hello Bar – A/B test call to actions across the top of your site

What else? What are some other web tools that you like but aren’t mainstream yet?

Comments

2 responses to “More Web Marketing Tools for the Entrepreneur’s Arsenal”

  1. rkischuk Avatar
    rkischuk

    Not sure what’s mainstream or not, but for scrappy gmail-using entrepreneurs, the trifecta of YesWare, Rapportive, and Boomerang is invaluable. I’ve been uploading presentations to Google Docs so I can keep them up to date, and using YesWare to track clicks out to those presentations.

    YesWare and Boomerang appear to be converging on the same feature sets, so there may soon be less value in using both.

    Reply
  2. Dominic Zabriskie Avatar
    Dominic Zabriskie

    Two other web marketing tools I use daily are intercom.io which is a great user communication tool, and Wistia, which is by far the best video analytics app I’ve ever used.

    Reply

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