Strong Employee Loyalty as an Atlanta Startup Strength

When thinking about startup strengths for Atlanta, everyone knows the common ones like low cost of living, great Georgia Tech talent, abundant young professionals, and general excitement in the community. There’s another Atlanta startup strength that needs more coverage: strong employee loyalty.

Here are a few thoughts on strong employee loyalty as an Atlanta startup strength:

  • Part of Atlanta’s Southern culture is a focus on people and relationships, which results in more emphasis on the team and less on jumping ship to the hotter startup down the road
  • Tech talent is at a premium and there’s a real shortage of software engineers, making strong employee loyalty more important than people realize
  • Training a new employee often costs 10 – 20% of first year’s salary, making it an expensive proposition that increases the value of employee retention
  • Referrals are the best source for new hires and loyal employees are more likely to recommend friends

Of course, things like a great corporate culture, awesome mission, and competitive wages are a pre-requisite for strong employee loyalty regardless of location. Strong employee loyalty is an Atlanta startup strength compared to the top high tech centers in the country.

What else? What are your thoughts on strong employee loyalty as an Atlanta startup strength?

One thought on “Strong Employee Loyalty as an Atlanta Startup Strength

  1. I couldn’t agree more with this post. I think it may have something to do with limited outstanding start-ups, a lower cost and quality of living in Atlanta vs. other major cities, and employees in Atlanta looking for an entrepreneurial experience but not necessarily wanting to do it on their own, at lest until they have learned everything on your dollar. I always promote that early employees of a company should stick around as long as possible and work to navigate the various growth hurdles, and ideally through an acquisition and through an earn out period. The learnings through this process is invaluable and your loyalty and experience will pay huge dividends down the road. Loyalty is super valuable to start-ups, just make sure you are not taken advantage of, but progressing at the right pace and getting excellent training from your superiors and peers.

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