I love reading about Software-as-a-Service (SaaS) and sales ideas, so when I saw Peter Levine’s latest post titled SaaS Manifesto: Part Two – It’s Time to Build a Real Sales Team, I jumped right in. After going through the article, one stat really stood out to me:
LinkedIn has a 1,200 person sales team.
Yes, you read that correctly. LinkedIn has well over 1,000 people as part of their sales force — that’s enormous! As an entrepreneur, the standard tendency is to get so focused on the product that the concept of having to invest significant resources into selling doesn’t enter the mind. In reality, even with an amazing business like LinkedIn, and all the valuable services they have, they still have a massive sales team. Occasionally, some startups succeed without a sales team, but 99% of the successful ones have a sales team.
Great technology still requires a sales team.
What else? What are your thoughts on the need for a sales team?