The most common negative comment about the Atlanta Tech Village is that it is too expensive. As someone who enjoys thinking about marketing, positioning, and branding, I try to stay away from merely comparing costs between per desk pricing vs per square foot pricing. As an organization working hard to help Atlanta, we fully embrace that we want to provide the absolute best high tech entrepreneurship center in region, and that also means that we’re going to be the most expensive when compared to other options.
One way we focus on being the best is in terms of infrastructure. From a furniture perspective, we have high-end Knoll desks and chairs, which everyone raves about. From a wireless perspective, we have a $200,000 Meraki Cisco network that delivers amazing WiFi throughout the building. From a bandwidth perspective, we have 1.4 gigabits per second of redundant fiber internet access that costs over $100,000 per year.
A second way we focus on being the best is employing an amazing staff of people that help make the community great. With awesome events, networking sessions, educational programs, and more, it takes a solid team to coordinate all the moving parts and continually improve as we go. Regular programs include the weekly Startup Chowdown, monthly Show & Tell, and more. Our team is amazing.
Knowing that there are some people that want to be in the Village community, but can’t afford it, we created a scholarship program. To date, we’ve given away over 30 scholarships and anticipate giving away hundreds more over the coming years. Our mission is to support and inspire entrepreneurs, which includes all types of members.
Much like Rackspace is the most expensive and best option for managed server hosting with their amazing Fanatical Support, so too the Atlanta Tech Village is the most expensive option with amazing infrastructure and staff. Regardless of infrastructure and staff, the ultimate measure of success is the quality of the community and the number of successful startups that emerge.
What else? What are your thoughts on the Atlanta Tech Village as being expensive?