At last night’s Startup + Student Connection event a number of ambitious students came up after my talk and expressed interest in becoming an entrepreneur. Naturally, I asked why they hadn’t started a company already. Of course, the standard response was that they didn’t have a good idea. My response was either to a) start an eBay store to learn some basic entrepreneurial skills or b) build a personal brand that will help your future company.
Here are the first three steps for building a personal brand:
- Register the domain name of your personal name at Namecheap or GoDaddy
- Create a free blog at WordPress.com that uses your personal domain name
- Start blogging and tweeting on a regular basis about things you’re passionate about as well as ideas to make things better
How does a personal brand fit in with being an entrepreneur? Brand awareness helps with recruiting team members, validating ideas, finding potential prospects, raising money, and a number of other things. Plus, regardless of being an entrepreneur or not, it helps with any endeavors in life. So, the next time a potential entrepreneur expresses interest in starting a company but doesn’t have an idea, tell them to start working on their personal brand.
What else? What are your thoughts on these three next steps for an entrepreneur without an idea?