Christoph Janz, the VC that put together an awesome SaaS KPI dashboard, has an updated version available (I previously adapted it for SaaS startups with an inside sales team). This enhanced model now includes different pricing tiers and annual plans as well as more charts for analysis.
Here are the charts in the SaaS KPI dashboard Excel file:
- Visitors & Signups
- Signups & Paying Customers
- Conversion Rate By Plan
- New MRR
- Total MRR
- Upgrade, Downgrade & Churn MRR
- Customers by Plan
- MRR by Plan
- Churn
- Annual Subscriptions
- ARPA
- M/M Growth Rate
- Cost of Customer Acquisition
- Time to Recover CAC
- Cash
Every SaaS entrepreneur should use this model, or a variation of it, when managing their business. It’s the best one on the market.
What else? What are some other thoughts on the updated SaaS KPIs dashboard for startups?
David Cummings on Startups 
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