ChartMogul has a nice new PDF online called The Ultimate SaaS Metrics Cheat Sheet where they’ve consolidated many of the key SaaS metrics from thought-leaders like David Skok, Christoph Janz, and Tomasz Tunguz.
Here are a few key items from the SaaS Metrics Cheat Sheet:
- Monthly Recurring Revenue (MRR) – Amount of money billed monthly for existing customers (or the appropriate pro-rated amount for customers that pay annually)
- Customer Churn Rate – Number of customers who left in a period divided by number of customers at the start of the period
- Customer Lifetime Value (LTV) – Total value of a customer subscription over the expected life of the customer
- Average Revenue Per Customer (ARPC) – Average MRR across all the active customers
- Cohorts – Different groups of customers for comparing over time
- Customer Renewal Rate – Total number of customers who renewed their contract divided by the total number of contracts up for renewal
- Custom Acquisition Cost (CAC) – Sum of all sales and marketing expenses divided by number of new customers added in a time period
Every SaaS entrepreneur should go read The Ultimate SaaS Metrics Cheat Sheet.
What else? What are some more thoughts on the SaaS Metrics Cheat Sheet?
David Cummings on Startups 
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