SaaS Metrics Cheat Sheet

ChartMogul has a nice new PDF online called The Ultimate SaaS Metrics Cheat Sheet where they’ve consolidated many of the key SaaS metrics from thought-leaders like David Skok, Christoph Janz, and Tomasz Tunguz.

Here are a few key items from the SaaS Metrics Cheat Sheet:

  • Monthly Recurring Revenue (MRR) – Amount of money billed monthly for existing customers (or the appropriate pro-rated amount for customers that pay annually)
  • Customer Churn Rate – Number of customers who left in a period divided by number of customers at the start of the period
  • Customer Lifetime Value (LTV) – Total value of a customer subscription over the expected life of the customer
  • Average Revenue Per Customer (ARPC) – Average MRR across all the active customers
  • Cohorts – Different groups of customers for comparing over time
  • Customer Renewal Rate – Total number of customers who renewed their contract divided by the total number of contracts up for renewal
  • Custom Acquisition Cost (CAC) – Sum of all sales and marketing expenses divided by number of new customers added in a time period

Every SaaS entrepreneur should go read The Ultimate SaaS Metrics Cheat Sheet.

What else? What are some more thoughts on the SaaS Metrics Cheat Sheet?

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