A Startup’s Product Roadmap

Product roadmaps are a tricky thing in startups. As a startup, one of the most important aspects of the business is the ability to move fast and make decisions quickly based on new information. With a detailed roadmap, especially one shared with key customers, the ability to change direction can be greatly diminished.

Here are a few thoughts on product roadmaps:

  • Consider outlining the public-facing plans in minimal detail for flexibility
  • Maintain an internal-only roadmap with more information and specifics
  • Incorporate feedback from sales, marketing, services, support, engineering, customers, and partners
  • Capture internal ideas in a simple Google Sheet with separate tabs for each constituency
  • Provide an idea exchange for customers to submit requests (e.g. tools like GetSatisfaction)
  • Constantly revisit the roadmap and question how the pieces fit together

Product roadmaps are an important part of any tech company. In startups, roadmaps are especially sensitive and should be dynamic whenever possible.

What else? What are some more thoughts on product roadmaps in a startup?

One thought on “A Startup’s Product Roadmap

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s