Recently I met with one of the angel investor groups in town to catch up on the startup community and the Atlanta Tech Village. One of the questions posed was “how can we become more top-of-mind for entrepreneurs in the community?” Easy, I said, the best form of marketing is education. Meaning, go out and help educate entrepreneurs, which in turn will result in more mindshare and more deal flow.
Here are a few ideas for angel investor groups in the startup community:
- Develop a program to help entrepreneurs learn the basics of building a business (e.g. run an event every Wednesday night for eight weeks like the Kauffman FastTrac program)
- Start a monthly breakfast series that’s open to the public for entrepreneurs to learn about the fundraising process as well as ask questions (e.g. the BCVP Entrepreneurs’ Breakfast program)
- Provide clear expectations around the desired types of investments, stage of business, level of traction, etc. so that entrepreneurs can quickly ascertain if they are a good fit
- Host an investor summit once a year where CEOs of portfolio companies present updates on their businesses and invite a small group of entrepreneurs to attend along with the members
Angel investor groups are an important part of the startup ecosystem. Groups that help educate entrepreneurs through events and mentorship will also see the best investment opportunities.
What else? What are some other ideas for angel investor groups in the startup community?