Startup Review: Rivalry for Sales Coaching Software

Rivalry, at the Atlanta Tech Village, is one of the fastest growing companies in the building (disclosure: I’m an investor). After creating a sales rep leaderboard platform to promote internal competition for teams, they found a bigger opportunity with sales coaching and accountability software. The big idea: the one-on-one once a week between a sales manager and sales rep often isn’t process driven and lacks appropriate follow-up. With sales coaching software, sales reps shorten their sales cycle, increase the average deal size, and sell more.

Here’s how it works:

  • Every sales manager and sales rep has a user in the system (can be single sign-on via the CRM)
  • A specific template of weekly questions for each role is created (or taken from standard best practices)
  • Metrics are automatically pulled from the CRM (important to see where the rep stands during coaching sessions)
  • Sales managers and sales reps use the software each week during their one-on-one to answer questions and create follow-up tasks right within the system
  • Reports show progress and insights (e.g. which sales reps are making the most progress and which managers are most effective at coaching)

Rivalry ensures one-on-ones happen, are productive, and are documented. Check out Rivalry as a great way to improve sales coaching and accountability.

What else? What are some more thoughts on Rivalry and sales coaching software?

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