Over the years I’ve recommended Patrick Lencioni’s book The Advantage to hundreds of entrepreneurs. Generally, the idea is the health and clarity of the organization is one of the most important things the entrepreneur can control, yet many entrepreneurs believe it’s beneath them to spend time on it. Of course, entrepreneurs that embrace and focus on the culture and clarity in a company build great firms and achieve greater levels of success — it’s commonsense that the more employees believe in the business, the better the business will do.
From the book, there are six critical questions every entrepreneur needs to answer and ensure everyone in the company can answer in a consistent manner:
- Why do we exist?
- How do we behave?
- What do we do?
- How will we succeed?
- What is the most important, right now?
- Who must do what?
Entrepreneurs need to answer these questions now and re-answer them on a regularly basis. By doing this, their companies will grow faster and be more successful.
What else? What are some other thoughts on the six critical questions for every entrepreneur?