Video of the Week: Zappos’ Hsieh on Building a Formidable Brand

When thinking of startups and culture, the first company that comes to mind is always Zappos. In this week’s video, CEO Tony Hsieh talks about building a formidable brand and shares a number of interesting stories along the way. Enjoy!

From YouTube: Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur through his years as a dot-com wunderkind to the creator of a formidable brand.

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