Video of the Week: Eric Ries Discusses “The Lean Startup”

Far and away the most common entrepreneur mistake is building a product in isolation without first validating the pain in the market and then building the product in conjunction with the ideal customers. For our video of the week, watch Eric Ries, author of The Lean Startup, discuss the book and a methodology for significantly increasing the chance of entrepreneurial success. Enjoy!

From YouTube: Entrepreneur Eric Ries spoke in Toronto at the Rotman School of Management as part of his book tour for “The Lean Startup.”

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