Traction and Traction

Last month an entrepreneur was asking me questions about building a marketing machine for his startup. Naturally, I pointed him to the book Traction: A Startup Guide to Getting Customers by Gabe Weinberg. Then, last week, an entrepreneur brought up some ideas around accountability and operational metrics from the book Traction: Get a Grip on Your Business. Clearly, traction is a hot-button item.

Here are a few reasons why traction is so important:

  • Traction, especially early on, is the primary driver of determining product/market fit.
  • Investors are in the business of making money, and minimizing risk. The best way to minimize risk? Show strong traction if you want to raise money.
  • Traction provides oxygen for the product.

Looking for books to read over the upcoming holiday break, read Traction and Traction. Building a repeatable customer acquisition process and a scalable business are critical for successful startups.

What else? What are some more thoughts on traction?

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