Video of the Week: Scott Dorsey on 5 Startup Ideas

Entrepreneurship, Sales and Marketing 1 Minute

Scott Dorsey, Managing Partner of High Alpha, and co-founder ExactTarget, has a great video where he shares the story of building ExactTarget from scratch to over 1,000 employees. In the video he talks about five sales-related startup ideas:

  1. Look big!
  2. Don’t rely exclusively on the web to sell the web
  3. Hire (sales people) in groups of three
  4. Test different sales models
  5. Build channel distribution

I always love hearing entrepreneur success stories and lessons learned. Enjoy!

Published by David Cummings

Entrepreneur

Published

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