Scott Dorsey, Managing Partner of High Alpha, and co-founder ExactTarget, has a great video where he shares the story of building ExactTarget from scratch to over 1,000 employees. In the video he talks about five sales-related startup ideas:
- Look big!
- Don’t rely exclusively on the web to sell the web
- Hire (sales people) in groups of three
- Test different sales models
- Build channel distribution
I always love hearing entrepreneur success stories and lessons learned. Enjoy!