Keep the Message Simple

Written by

Earlier today I was talking to a successful tech entrepreneur in town. He asked about the Atlanta Tech Village and I jumped right into detailed explanations of the some of fastest growing startups in the building. After listening for a few minutes he said he prefers much simpler startup ideas, ones that can be easily explained. Hmm, I thought, that’s my fault for going in with too much information.

Lesson learned: keep the message simple.

If the person wants to learn more, they’ll ask. Don’t assume they need all the details right away. It’s better to provide a message that’s clear, concise, and memorable.

Don’t make the same mistake I did. Keep the message simple.

Comments

6 responses to “Keep the Message Simple”

March 17, 2016

Ben Lazar

Different is the most important, simple is a must.

Reply
March 18, 2016

Melanie Jones

Great point. Sometimes enthusiasm just bubbles over. Timing is everything. Thanks!

Reply
March 18, 2016

thedlu

Guilty! This is a constant practice, and I guiltily fail at times. Brings about my recent exercise of creating a resonating value proposition — any thoughts?

Reply
March 18, 2016

Chris Schorr

Great point! I’ve certainly been guilty myself. I try and remind myself that God gave me 2 ears and 1 mouth so I need to listen twice as much as I speak. Have a great day!

Reply
March 21, 2016

Andrea Arena

A friend used to instruct his enthusiastic sales team, “Don’t vomit all of our attributes all over your audience” Of course, I like the graphic visual; )

Reply
March 23, 2016

Doug Pittman

Great Reminder. Thanks

Reply