Keep the Message Simple

Earlier today I was talking to a successful tech entrepreneur in town. He asked about the Atlanta Tech Village and I jumped right into detailed explanations of the some of fastest growing startups in the building. After listening for a few minutes he said he prefers much simpler startup ideas, ones that can be easily explained. Hmm, I thought, that’s my fault for going in with too much information.

Lesson learned: keep the message simple.

If the person wants to learn more, they’ll ask. Don’t assume they need all the details right away. It’s better to provide a message that’s clear, concise, and memorable.

Don’t make the same mistake I did. Keep the message simple.

6 thoughts on “Keep the Message Simple

  1. Guilty! This is a constant practice, and I guiltily fail at times. Brings about my recent exercise of creating a resonating value proposition — any thoughts?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s