Earlier today I was talking to a successful tech entrepreneur in town. He asked about the Atlanta Tech Village and I jumped right into detailed explanations of the some of fastest growing startups in the building. After listening for a few minutes he said he prefers much simpler startup ideas, ones that can be easily explained. Hmm, I thought, that’s my fault for going in with too much information.
Lesson learned: keep the message simple.
If the person wants to learn more, they’ll ask. Don’t assume they need all the details right away. It’s better to provide a message that’s clear, concise, and memorable.
Don’t make the same mistake I did. Keep the message simple.