The 3-Step Startup Marketing Framework

Hiten Shah has a great post up titled The 3-Step Startup Marketing Framework where he outlines the process he used to help grow popular startup Kissmetrics. Here are the three steps:

  1. Identify your target customer by understanding:
    • What your product does
    • The problem your product solves
    • Who wants this problem solved
  2. To find out where your target audience hangs out:
    • Create a master list of potential places
    • Establish criteria for ideal marketing channels
    • Vet your list according to those criteria
  3. To engage with your customer
    • Identify your method of engagement
    • Expand as far as this method allows
    • Confine your reach only to the target audience
    • Aim to deliver a high amount of value

Go read The 3-Step Startup Marketing Framework and follow his process.

What else? What are some more thoughts on this startup marketing framework?

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