Chip Conley is a successful entrepreneur and I’ve enjoyed reading his books over the years. For our video of the week watch Chip Conley: Measure What Makes Life Worthwhile. Enjoy!
From YouTube: When the dotcom bubble burst, hotelier Chip Conley went in search of a business model based on happiness. In an old friendship with an employee and in the wisdom of a Buddhist king, he learned that success comes from what you count.
David Cummings on Startups 
Certainly an interesting concept, and it’s a great example, but not for the reasons you’d expect. Behind the shimmer of the Bhutanese happiness myth is a dark story of ethnic cleansing (see, for example, http://www.seattletimes.com/seattle-news/bhutanese-refugee-crisis-a-brief-history/). The power of effective marketing.