As part of the search for product/market fit, there’s an element that sounds fuzzy but is very real: an emotional response to the product. The basic growth equation is as follows:
Top of Funnel (traffic, conversion rates) x Magic Moment (create emotional response) x Core Product Value = Sustainable Growth
Just because a product solves a problem doesn’t mean that the solution, or experience, generates an emotional response. Most products are nice-to-have and not must-haves. Must-have products are much more likely to generate an emotional response.
People make the buying decision and people are emotional. Tap into a positive emotional response with the product as part of product/market fit. The best products all have an emotional response.
What else? What are some thoughts on the idea that an emotional response to the product is important?
David Cummings on Startups 