An Emotional Response to the Product

As part of the search for product/market fit, there’s an element that sounds fuzzy but is very real: an emotional response to the product. The basic growth equation is as follows:

Top of Funnel (traffic, conversion rates) x Magic Moment (create emotional response) x Core Product Value = Sustainable Growth

Just because a product solves a problem doesn’t mean that the solution, or experience, generates an emotional response. Most products are nice-to-have and not must-haves. Must-have products are much more likely to generate an emotional response.

People make the buying decision and people are emotional. Tap into a positive emotional response with the product as part of product/market fit. The best products all have an emotional response.

What else? What are some thoughts on the idea that an emotional response to the product is important?

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