Top of Funnel (traffic, conversion rates) x Magic Moment (create emotional response) x Core Product Value = Sustainable Growth
Just because a product solves a problem doesn’t mean that the solution, or experience, generates an emotional response. Most products are nice-to-have and not must-haves. Must-have products are much more likely to generate an emotional response.
People make the buying decision and people are emotional. Tap into a positive emotional response with the product as part of product/market fit. The best products all have an emotional response.
What else? What are some thoughts on the idea that an emotional response to the product is important?