For our video of the week, watch the Jeff Bezos 1997 Interview. It’s great to see his passion, share the importance of the long tail of book inventory, and articulate the benefits of online ads over offline ads (proven ROI). Enjoy!
Published on Dec 22, 2013. This is an interview with Jeff Bezos – the founder of Amazon in 1997. It is very clear that Jeff is already on the right track in 1997 (three years after the introduction of NCSA Mosaic). While his words seem obvious now 15+ years later – in 1997 – he was way ahead of his time. The book “Long Tail” by Chris Anderson was published in 2006 (9 years later).
One thought on “Video of the Week: Jeff Bezos 1997 Interview”
We’re still struggling with some of the same problems when it comes to advertising, though… particularly in advertising where it’s hard to see ROI. There are a number of tools that actively clear the cache, enable ad-blocking,etc. Do they get in the way of being able to track source of traffic, etc?