Yesterday’s post Write Your Equivalent of The Secret Tesla Motors Master Plan drove home a really important point: deliver a simple message. The master plan is all of 35 words, in plain English, with no jargon. How many entrepreneurs deliver plans like that? Very few.
Simple messages don’t mean incomplete messages. Take the Simplified One Page Strategic Plan as an example. The document has a wealth of information but it’s not verbose. Every word and every category matter. The fewer the words, the more likely it’ll be read, but the entire message still needs to be communicated.
Entrepreneurs would do well to deliver a simple message, and repeat it often.
What else? What are some more thoughts on the idea of delivering a simple message?
David Cummings on Startups 
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