In Patrick Lencioni’s latest book The Motive, he writes that leaders make their organizations healthier by “reducing politics, confusion, and dysfunction and increasing clarity, alignment, and productivity.” In today’s turbulent world, the need for strong organizational health has never been more important.
Entrepreneurs often struggle with a lack of clarity and alignment due to weak communication.
The more turmoil, the more communication required.
The more uncertainty, the more communication required.
The more chaos, the more communication required.
Regardless of the times, entrepreneurs should send a weekly email update to their constituents — employees, advisors, mentors, and investors. People want to know what’s going on. People want to help. Regular email communication is the most repeatable, and scalable, method.
As for the format of the email, go with something simple:
- Purpose of the company (repeat it every time!)
- Recent customer story
- Recent culture story
- Goals with current progress
- Any other highlights (employee, team, department, etc.)
That’s it. Communicate in a variety of manners, repeat the message, and make the foundation a weekly email.