Eating Ramen: A Survival Guide for Tough Financial Times

My good friend Ellie Byrd just published her first book last week – Eating Ramen: A Survival Guide for Tough Financial Times. The book is part autobiography, part inspiration, and part personal finance. Some of my favorite takeaways from the book: Czechoslovakian payment plan – don’t buy it unless you can pay cash for the…

SaaS Startup Growth Metrics

Software-as-a-Service (SaaS) continues to be a hot area for startups. The Responsys IPO filing shed more light on the numbers behind a larger scale SaaS business, including ratios of license to service revenue as well as growth over many years. As a SaaS company, whereby clients essentially rent the software, and thus are financed compared…

What B2B web apps do you use?

Two weeks ago I was talking to an entrepreneur about the proliferation of B2B web apps. He asked me what tools we use, and after thinking about it, I realized we have quite a few different systems in use. Here’s most of what we have: Cascade Server – content management system WordPress – blogging Pardot…

Working with Recruiters in Startups

For many years I was against working with recruiters as I felt the best candidates were the ones proactively looking for a new position through word-of-mouth or online job listings. Over time I’ve come to appreciate that recruiters help for hard-to-fill positions as well as time sensitive positions. There’s also the rare time when the…

Catalytic Mechanisms in Startups

Jim Collins, the famous author who wrote Good to Great and Built to Last, wrote an article in the summer 1999 issue of Harvard Business Review titled Turning Goals into Results: The Power of Catalytic Mechanisms  (third-party review of it). Every startup should know about catalytic mechanisms. The idea behind catalytic mechanisms is to put…

The New Atlanta Technology Angels

Tonight I had the opportunity to attend a meeting of the Atlanta Technology Angels where they outlined ATA 2.0. The idea behind ATA is to bring angel investors together as a group to get better economies of scale of one’s time (angel investing is a very manual process). ATA is not a fund with committed…

PPC Tools for B2B Marketers

Pay-per-click (PPC) ads are a true revolution for marketers. They’re the main reason Google is on a $30 billion/year revenue run rate. For B2B marketers, PPC can be a bit daunting, and get expensive quickly. In many cases, to get sufficient clicks from potential prospects you have to bid much higher than you might normally,…

Web Analytics Goals and B2B Marketers

Web analytics tools, especially the industry standard Google Analytics platform, are powerful tools more commonly used on a regular basis by B2C marketers as opposed to B2B marketers. For B2B marketers the number of hits and visitors, entry and exit pages, geographic and demographic, and other forms of data don’t always translate into productive information.…