Earlier today I was talking to a serial entrepreneur about patterns of success he’s seen in other entrepreneurs. His assertion: every startup needs to have a growth-oriented entrepreneur on the team. Growth, often synonymous with sales, is about moving the business forward in a revenue-focused manner. There are many smart, hard-working entrepreneurs out there that haven’t achieved success, and, in general, they focus too much attention on non-revenue generating parts of the business. Sales and marketing is a critical part of success and most entrepreneurs don’t figure it out.
Here are a few thoughts on the need for a growth-oriented entrepreneur:
- Growth isn’t purely about selling, but having someone that can sell absolutely helps
- Revenue can come from direct and indirect sales, partnerships, etc — the key is that someone is passionate about it
- If something can’t be sold, or the market isn’t ready, a growth-oriented entrepreneur is going to find an opportunity that does exist
- Some of the best cofounder complements come when one is growth-oriented and the other is product-oriented
As a community, we need to be talking more about customers and less about cool features. Nothing happens until something is sold. Make sure a growth-oriented entrepreneur is on the team.
What else? What are some other thoughts on the idea that a growth-oriented entrepreneur is required?