Reduce Friction to Improve Product Adoption

Recently I was talking to an entrepreneur about his product. The market already had a couple of inferior solutions to the problem he was solving, each with their own pros and cons. His new product provided a more elegant platform, but also increased the friction for product adoption. Product adoption is a major challenge to…

Gap Between Prototype and Robust Product

While assembling a prototype to assess market demand is dramatically cheaper than 10 years old, there’s still a serious gap between minimum viable product and robust product. Software, like any product, can always be improved. Unlike many physical products, the complexity of a software product is not always understood even after a fair amount of…

947 Different Marketing Technology Companies

Scott Brinker, a.k.a. Chiefmartec, has an amazing supergraphic up with 947 different marketing technology companies in his post titled Marketing Technology Supergraphic 2014. Just looking at it you get the sense that there are way more tools and technologies out there than anyone would have expected. Only, there are even more as many startups carve…

Learning to Code

Over the past 30 days I’ve had three different people ask me for advice on learning how to write code and build an app. Of course, that’s music to my ears as I think everyone that’s involved with a tech startup should learn to write code. Now, the goal with learning to code isn’t so…

Rise of the Browser Add-on Business

Now that Google Chrome and Firefox have healthy, active extension / add-on marketplaces, we’re starting to see more companies build businesses that interact with data and services from other web apps with the browser add-on being a critical component. Here are three popular examples: Rapportive – Adds a sidebar in Gmail that shows rich contact profiles…

Continuing the Internet of Things Examples

Continuing with the internet of things experiments from July, I’ve come across several more that are intriguing. Internet of things refers to everyday items, like a camera or car, being connected via WiFi to the internet, enabling a variety of new functionality. Here are several more internet of things devices that are promising: Netatmo Personal…