After talking about the The Next Generation Competitor to Every Public SaaS Company, it’s clear a better name for it is SaaS 2.0 companies. SaaS 2.0 companies are API-first, have rich, responsive UIs that are more conversational in tone, have approachable pricing models that are more flexible than the incumbents, and have a modularized platform so that customers can purchase only the features they need. With this definition in place, several people have asked for examples of SaaS 2.0 companies:
- Intercom – Customer communications platform that’s one of the fastest SaaS companies to go from $0 to $50 million in revenue (see notes on Intercom’s growth)
- Groove – Simple help desk software with a passionate following (read their blog)
- Calendly – Schedule meetings without the back-and-forth emails (an amazing product!)
- CallRail – Call tracking for data-driven marketers
- MailChimp – Beautiful email marketing
Look for more SaaS 2.0 companies to emerge that reimagine the entire experience in a new, more personal approach.
What else? What are some more examples of SaaS 2.0 companies?