We’re doing our last minute preparations for a User’s Conference that starts a week from Monday at the Georgia Tech Conference Center. User’s Conferences are one of the most fun things we do each year because it is a chance for us to meet face-to-face with over 100 customers. Due to our inside sales model, most employees never meet clients in person, but have spent many hours helping them as part of services, support, engineering, marketing, etc.
Our annual User’s Conference, now in its fourth year, also turns out to be a big morale boost each year. Once the conference finishes, everyone is so excited and jazzed up because there’s nothing like talking to a customer in person and hearing how much they like your product and company. It really is an amazing feeling.
I highly recommend putting on an annual User’s Conference if your company can justify it financially.
David Cummings on Startups 