This week starts the beginning of the Fall tradeshow season for us. We’re doing shows in San Francisco, Boston, Denver, Milwaukee, and a second one in San Francisco. Only one of the shows allows our full-scale booth while one provides a turnkey booth and the others are tabletop shows. A tabletop show is one where you have a simple 4″ x 8″ table, and is generally smaller and more casual than a show that allows for large booths.
For our tabletop tradeshow preparation, we like to do the following:
- Reach out to prospects and customers in the area to invite them to the show or a breakfast/dinner
- Contact analysts and schedule briefings
- Rotate a new team member from our staff in to attend the show so that more people get to experience an event
- Prepare consistent talking points for team members that are going to work the booth
- Prepare a checklist of things for the tabletop including:
– Table cloth with logo
– iMac with product demo
– Fish bowl to collect business cards for iPod Touch giveaway
– Business cards and product slicks to hand out
– Pop up banner stand with the message we want to emphasize
Tradeshows are still a great way to meet several people in person in a short period of time and should be considered as part of your overall marketing mix.