We just finished up the second of our two MarketingSherpa.com B2B Marketing Summit conferences yesterday in Boston. These shows are small and highly specialized with just under 200 attendees. Next month we’ll do a show with 13,000 attendees in San Francisco and another one with 30,000 attendees in Denver.
Here are the tradeshow wrap up steps for us:
- Create a campaign, including costs, in our marketing automation system and import the new leads as a CSV file
- Do a quick meeting and talk about what went well and what we can do better next time
- Ensure that any outstanding commitments for prospects, partners, and analysts are followed through on
- Share any competitive or industry intelligence learned with the rest of the team
Tradeshows, while expensive, still play an important role in B2B technology companies and I recommend evaluating them.