Recently I was talking to an entrepreneur working on a mobile game app in the education vertical. She doesn’t have money to invest and is working hard to bootstrap the business while looking for a technical co-founder. Here’s what I told her was the number one question for startups bootstrapping:
What’s the simplest product you can launch and sell while building customer rapport to help guide future functionality?
Obviously, bootstrapping a startup is difficult, but for most businesses it is the best way to go. Too often entrepreneurs spend time adding new features to their product after it is already salable and before they’ve built quality relationships with early adopter customers. Embracing the constraint that the minimum viable product is the goal — not the perfect product built in a vacuum — results in better outcomes.
David Cummings on Startups 
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