With all the talk about inbound marketing and search engine optimization (SEO), one topic isn’t talked about enough: the dead weight of old web content. That’s right, having old, stale content that isn’t adding value should be removed. Too often companies are in such a rush to get as many pieces of content out on their site that they don’t take the time to prune unnecessary content.
How many times have you done a search on a site only to get back several results that were unrelated to what you wanted, and often out-of-date? Here are a few tips when thinking about old web content:
- Is there content on your site that is out-of-date?
- Do you have higher priority content with similar terms that shows up below old content in search results?
- Do you remove one piece of content for every five or 10 pieces of content you add?
- Are there sections of your site, or separate sub-domains that aren’t in the same content management system and reduce the overall user experience?
Old web content detracts from the web experience and should be pruned whenever possible.
What else? What other tips do you have related to old web content?
David Cummings on Startups 
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